Born in the Netherlands with Indonesian roots, I have always been drawn to stories of resilience and transformation. That calling shaped my path early on.
I began my entrepreneurial journey at the age of 23 by starting a catering business, and at 24 I became the youngest bar owner in the Netherlands. While the business was successful, I soon realized that my true passion lay in something deeper: empowering people who did not have access to the same opportunities I did. After selling the business at 30, I consciously chose to shift course.
After exploring different business opportunities—both successful and unsuccessful—I spent the next two decades working on the front lines of education and social development.
I worked with refugees, vulnerable youth, and low-income families, designing and delivering programs in financial literacy, healthy lifestyles, and career preparation.
By working closely with schools and thousands of children, I have had the opportunity to train educators and social workers, lead community initiatives, and raise funds for organizations like the Ronald McDonald Charity, Stichting Jozef, Together for Nepal, and many more.
Klaas de Roij
director
Truly valuable projects for children and parents alike. Our school benefited greatly from this and other programs that George offered.
Michelle Stekelenburg
teacher
The students loved this program and the event was a great succes. Thank you again, George.
Lucas Geluk
manager
I would recommend George to any organisation looking for a reliable partner to work with.
Romina Ferrari
director
Create something meaningful and valuable for your school. Wholeheartedly I can recommend working with George and his programs.
Why consider working with me?
I work with schools to create engaging, practical education programs that help students navigate real-life challenges. Through a combination of books, videos, and classroom-ready materials, I support teachers in starting honest conversations about topics like money, wellbeing, behavior, and choices — without preaching or oversimplifying.
Best value for money
Schools work with me because my programs deliver high educational impact for a realistic budget. By combining books, videos, and ready-to-use lesson materials, schools receive a complete, reusable program that saves teacher time while creating lasting value for young minds. One investment supports multiple classes, years, and age groups — making it a cost-effective choice with real, measurable outcomes.
Personal touch and service
I believe strong education programs start with real relationships. That’s why schools work with me for the personal approach, direct communication, and tailored support. I take the time to understand each school’s context and needs, offering hands-on guidance and flexible solutions rather than one-size-fits-all programs.
Package deals
Schools can choose from flexible package deals that combine books, videos and teaching materials across multiple topics and age groups. By bundling programs, schools gain broader coverage, consistency across classes, and better value per student. Packages can be tailored to fit specific needs, themes, or school-wide initiatives, making it easy to scale impact while staying within budget.
With years of experience in education, youth development, and social-impact projects, I believe
I understand how to reach the children, how most schools work and what students need.
My programs are age-appropriate, easy to implement, and designed to strengthen critical thinking, self-awareness, and life skills that students carry with them far beyond the classroom.
